BEER FOR EVERYBODY UPDATE
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- Beer For Everybody
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- Beer Community
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- Beer For Everybody
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- Craft Beer
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- Diversity
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- Inclusion
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- Inclusion in Beer
As we approach the five year anniversary of the launch of our Beer For Everybody initiative, we’ve been looking back at the impact it has had, and forward to what’s next for ‘B4E’ to ensure we continue to effectively support our community and uphold our commitment to equity and inclusion.
Beer For Everybody was created in 2020 as a commitment to intentional and continuous support for our community. Its goal is to showcase and support local organizations that work to dismantle systemic inequities. It is not a campaign, but rather a statement of our beliefs and a name under which we will continue to take action to uphold our commitments to equity and inclusion.
We’re proud to say that with your support, we’ve raised over $160,000 for local charities and community organizations since 2020, which is more than 3.5 times the amount we were able to donate in the five years prior. We have seen the direct impact of what those dollars do, from buying bulk canned food at Nourish East End (bulk orders=more food for less money), to increasing the monetary value received by every Bill 7 Award recipient annually, and more!
As we look towards the future of Beer For Everybody, we’ve decided to readjust our methods in order to best support more of our community. Rather than supporting one organization every 2-3 months with pour, can, or mixed pack donations (alongside B4E merch sales and direct donations), we will instead be doing two things:
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- Supporting one organization through a per-can donation roughly every quarter. Like Squeeze Play Rainbow Sherbet Sour can purchases supported Bill 7 Award, and Queen of Baseball IPA supported Canadian Girls Baseball this year. Our aim is to have these beers available in the LCBO to not only grow our donation as much as possible, but to spread the word about these charities beyond just our community. This change of focus will allow us to better support our charitable partners across the board.We’re proud to announce that Bricks & Mortar Coffee Porter will be returning this winter, supporting Red Door Family Shelter.
- Introducing the B4E Fund! 100% of Beer For Everybody merch and apparel proceeds, as well as any donations made at checkout online or in-store will now be placed in our new fund, which will be used to support more charitable donations, more often. This will allow us to work with smaller groups that, for one reason or another, aren’t the right fit to be a Beer For Everybody partner for a full can campaign, and to have more flexibility in how, when, and where we can show our support.
We are approached often with requests for donations from organizations that truly align with our values and the B4E mission, but that we’re unable to support due to our larger commitments. Our hope is that these changes will allow us to be able to accept more of these requests. We now have a form for interested community organizations, charitable groups and others to be considered for B4E Fund disbursement, or to become a partner for a larger can campaign. Submissions will be evaluated by our B4E committee, and any donations made from the fund will be publicly shared by us for transparency.
We are so excited about the future of Beer For Everybody and remain committed to taking action in upholding equity and inclusion in our community. If you have any questions or comments about this change, or this initiative, please reach out to us here – we’d love to hear from you! If you are interested in becoming a future B4E partner, click here to fill out our new Request Form.
We couldn’t support our community without our community’s support. We appreciate you.